As a real estate agent with more than 27 years of experience in the industry, I know a thing or two about the best ways real estate agents can engage consumers on Facebook. If you are trying to generate leads and attract more clients on Facebook, it is imperative that you have a professional Facebook business page. You can get more likes by sharing and posting engaging and interesting content on your page, but that isn’t the only thing you should be focusing on.
This is because you shouldn’t judge the success of a page, by the number of likes it has. You can purchase likes, which will just inflate your numbers without showing anything of substance. Previously the amount of likes you had on your page, were important, because it impacted on the frequency your posts will appear in someone’s News Feed on Facebook.
Facebook has changed the game and how you play it!
However, Facebook has changed the marketing ecosystem, and now the size of your page doesn’t count, it is how you are using it that matters. I am going to tell you a secret -- when it comes to Facebook marketing, you should be less business-like and more personal if you want success. If you all you are posting on your Facebook business page are photos of houses you have sold, new listings, and begging for engagement on posts, you will not get the results you want.
I am going to share with you some of the best ways real estate agents can engage consumers on Facebook, and get more activity on their Facebook business page.
1. Use the power of video
Content will always be king when it comes to online marketing, but video has taken over content in recent times. Now, if you want to make an impression on people, you need to post more videos and photos on your Facebook page. It could be a walking tour of a new listing, or a few tips or industry updates. Make sure that the video is well directed, and isn’t too long, otherwise people will get bored.
2. Share useful articles, tips, and tricks
Everyone that likes your Facebook business page, already knows that you are working in real estate, but that doesn’t mean that all these people are interested in buying or selling their home. Therefore, they will not be interested in information about mortgage rates, new listings, and housing prices.
You should share other things besides real estate news to shake things up a bit. Sharing useful tips, tricks, and articles will not only build interest in your page, but people will be following your page for new and fresh content.
Change the cover image for new listings
This is one of the best ways to market a new listing, but you shouldn’t overdo it. You can upload a quality, and high-resolution image on the cover image of your Facebook post, to ensure that everyone sees it. Add a brief description, along with a URL of your website, so that people that are interested are directed to your website.
If you are looking for more ways that real estate agents can engage consumers on Facebook, check out my YouTube channel, and visit Lutherragsdale.com today.