If you are a real estate agent or striving to be one, chances are likely that you will encounter some really younger buyers. More young successful professionals are settling at their earliest – sometimes as young as 30. However, the real estate agents are mostly older and experienced professionals. The average age of a real estate agent currently is 57 years old.
This gap between an agent and a client can be a little tough to manage. Many real estate agents feel more comfortable when dealing with same aged clients. But, considering the market trends, it is clear that more youngsters are making real estate purchases.
So what differentiates between the two generations? Education is one of the things that you should be aware of. Your younger client is likely to be more educated, smarter, and technologically advanced – so relate to him in that way.
Generation of Internet Savvy People
Those born in the early to mid 80s are among the first internet users. They find solutions to almost all the problems online. If your client is between the age ranges of 25 to 30, there is a high chance that he is internet savvy. It is important to maintain a strong online presence to target the young market today. Work on your blogs and use search engine optimization to maximize your results. It is also very important to be active on LinkedIn, Twitter, Facebook, and other social media networks.
Blogging is also a popular way of online marketing to keep in touch with your clients. You can increase their knowledge and answer various questions through interactive articles and write-ups. Modern marketing techniques can be applied on different social media networks.
Face To Face Communication
For generation Y, online marketing and digital presence is of utmost importance. However, it is not the only thing that is important. In fact, according to recent research, the younger clients also highly prefer face to face conversations. A recent study suggests that as many as 56% of young clients prefer in person seminars and workshops - which is a huge number for those who grew in a digital era.
So, don’t just waste your energies on online marketing. Also, engage your clients in real life events for maximum results.
Understanding Similar Languages
To attract and retain your clients, it is important to speak their language. The young clients mainly use casual terms. Using pure accounting or finance related jargons for a young client might come as a turn off and should be avoided at all costs. Deal with them in a friendlier tone.
Learn more about dealing with all types of clients on my blogs Luther Ragsdale.com and Platinum Real Estate. You can also download my e-book to use as a special guide for social media marketing. You can register for my upcoming event for real estate agents here. Also, subscribe to my YouTube channel to learn more about targeting your real estate market effectively.