What I have noticed, through the course of my career in real estate, is that buying houses has always been the most preferred type of investment in the US (and all around the world for that matter). People are automatically attracted into investing more in real estate property as there is a high potential for getting greater returns. This is why real estate is becoming an increasingly crowded market.
With so many buyers trying to get the best deal for their house, it’s not easy to differentiate yourself from other sellers and grab the attention of customers. If you want a fair chance at selling your house, you need to get more customers that are willing to buy your house. I, being a professional in the field, will share three secrets with you that are guaranteed to attract buyers to purchase your property.
1. Add Incentives to Your House
What I have seen, and you will agree upon, is that, greater incentives attract greater buyers. To get more customers for your house, you need to make it stand out from the rest. To do this, you need to offer them more and better incentives. If the market has thousands of houses on sale and yours is nothing different from the others, it is irrational to expect buyers to be attracted towards you.
Extra incentives can be anything like a built-in home theatre or a recently upgraded kitchen that meets modern standards. These are the little bonuses that will appeal to people and attract buyers towards purchasing your property. Remember, you should always try to distinguish yourself from the crowd in order to stay in the game.
2. Advertise Effectively
Often, I have felt that people tend to underestimate the impact of advertising. They make no attempt to publicize their properties so that they may reach a larger audience. I can safely say that advertising your property will always benefit you, since marketing is a tool that has the power to change perspectives and get more customers to like your house.
You can advertise your properties in numerous ways. You can either opt to go old school and distribute flyers around, or you can use the internet to get the word out. What you need to keep in mind to attract buyers is that your publicity should portray your property as being the best of them all.
3. Get Directly Involved
Whether it entails having friendly phone calls or meeting customers personally, getting directly involved with your buyers will have a positive impact on their purchase decision. Real estate dealing is often considered to be impassive— therefore, engaging with the customers and building friendly relationships with them will make them feel welcome and as a result, attract buyers towards your house.
A smile never hurts anyone; being “strictly professional” and dealing with customers “the hard way” might scare them off. Try to create an aura of comfort with your potential buyers. Invite them over for coffee and, during your business dealings, bring up other topics as well. A good idea is asking them about their family and explaining to them how your house could be an ideal abode for them and their family.
To learn more tips on real estate, you may visit my websites: Luther Ragsdale.com and Platinum Real Estate or download my free e-Book which will provide you with guidelines on how to use social media in order to attract buyers. You may also register yourself here for a free one-day workshop regarding different aspects of the real estate business. In addition, I have set up a YouTube channel where you can watch all my lectures online and increase your knowledge and insight of the real estate world.