Just like every market, the real estate market is bustling right now, too. Every real estate agent is trying their best to keep up with the ever-changing trends. Which houses are hot right now, which neighborhood locations are the best and what attracts buyers the most? These are three of the many questions that real estate agents have to keep in mind at all times. Like all markets, the real estate market changes rapidly, too, and this is why real estate agents need to keep up with the fluctuating trends in the market. If you’re an up and coming real estate agent, this is for you! Here are a few real estate marketing ideas for 2019!
Real Estate Marketing Trends in 2019
1. Integrate Technology in Your Business
As times are changing, so should you. Don’t stick to your old ways or you’ll be left behind! Automation will only help you expand your business. Not only is it fast, but it’s also super affordable. Your business will get more organized, and it will be easy to keep up with all your clients and work.
A great idea would be to develop a text messaging marketing campaign. You can send text messages to interested buyers to let them know about the latest offers and the up and coming houses in the market. You can also start an email marketing campaign where you can send weekly emails to your subscribers. Not only will this make things very efficient for you, but this is also a great way to keep your clients in the loop.
You can also use platforms like Facebook and Twitter to stay up to date with your clients. Let them know about what’s hot in the market right now. Having different social media platforms will also make you more approachable to your audience, and people will be less hesitant to get in touch with you.
2. Show them you’ve Done Your Research
Your audience will only start trusting you when they realize that you really are the real deal. You can do this by being extremely thorough. If you have a website, write blog posts about certain neighborhoods that you’re advertising. Let people know about the closest schools, transportation systems, and hospitals.
You can also do video tours. This is safe, easy, and costs you almost nothing! Facebook’s 360-degree video feature can be used very effectively for this reason. For people who can’t visit you, they can view the house on Facebook and take a virtual tour. It’ll almost feel like they’re there in the flesh. You can also give tours through Instagram stories.
3. Build a Relationship
Social media has made it quite easy to build a relationship with your audience. You can simply use Instagram and Facebook to earn your prospective client’s trust. For example, you can go live on Instagram to answer your clients’ questions. Let them know you are there for them. Not only will this satisfy them, it will also let them know you are serious about your job.
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