By Luther Ragsdale
CEO, Platinum Real Estate
[#lutherragsdale #platinumrealestate #atlantarealestatecareer #georgiarealestatecareer]
Why Social Media Is Now the #1 Tool for Real Estate Success
If youāre not using social media in 2025 to grow your real estate businessāyouāre already behind.
With nearly 5 billion active social media users, buyers and sellers are turning to Instagram, YouTube, TikTok, and Facebook for information, inspiration, and trusted professionals. In fact, 47% of top-producing agents say social media is their number one source of leads.
If youāre tired of chasing cold leads and want clients coming to you, this blog is your roadmap.
Why Most Real Estate Agents Fail at Social Media
Hereās a hard truth: most real estate agents treat social media like a side hustle instead of their main marketing engine. They post randomly, lack strategy, and donāt measure results.
Thatās why 87% of agents fail within their first five yearsābecause they donāt generate consistent leads.
Social media solves that problem when used the right way.
The 3 Platforms Every Agent Must Master
You donāt need to be on every platformājust master the right ones. Here are the top three:
1. Instagram
Leverage Reels, Stories, and carousel posts to show your listings, share client testimonials, and deliver short real estate tips. Use location tags and trending hashtags to reach buyers in your area.
2. YouTube
This is where long-form content shines. Create videos answering common questions, doing home tours, or breaking down the buying and selling process. YouTube videos are evergreen and build SEO equity over time.
3. Facebook
Still one of the best for engagement and lead generation. Host Facebook Lives, run local ads, and participate in community groups. Facebook is great for both brand building and running paid campaigns.
Your Weekly Posting Blueprint: The 4 Eās
To succeed on social media, you need consistency and structure. Use this content framework to guide your posts:
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Educate ā Teach something (market update, process insight)
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Entertain ā Show your personality (day-in-the-life, funny moments)
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Empower ā Share testimonials and wins
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Engage ā Ask questions, run polls, comment back
Try to post 5 times per week, using Canva and scheduling tools like Metricool or Later to stay ahead.
Sample Weekly Posting Schedule
Day | Post Type |
---|---|
Monday | Local market update video |
Tuesday | Client review or success story |
Wednesday | Behind-the-scenes of a new listing |
Thursday | Tip of the day or myth-busting advice |
Friday | Fun post or personal story |
Every post should have a call-to-action (CTA) like:
āDM me āLISTINGā for my free home prep checklist!ā
How to Convert Followers into Leads
Likes and views donāt pay the billsāleads and conversions do. Hereās how to turn followers into closings:
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Offer a lead magnet (e.g., buyer checklist, seller guide)
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Add strong CTAs to every post and bio
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Use DM conversations to move from comments to contact
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Funnel traffic to your landing pages via Go High Level or your CRM
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Retarget video viewers with Facebook and Instagram ads
Paid Social Ads: Big Results on a Small Budget
You donāt need $1,000/month in ad spend. With just $5ā10/day, you can:
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Promote listings or virtual tours
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Invite locals to your open house or listing workshop
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Boost testimonials or educational videos
Be sure to target specific ZIP codes, income levels, and interests related to real estate. This ensures your content lands in front of real, qualified prospects.
BONUS: Use Social Media to Attract New Agents
Social media isnāt just for clientsāitās for recruitment.
If you’re a team leader or broker, showcase:
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Your team culture and events
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Agent wins and testimonials
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Career growth opportunities at your firm
š At Platinum Real Estate, we offer licensed agents:
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Ongoing coaching and mentorship
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The Million Dollar Boot Camp
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Free online training platforms
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A full career roadmap and support system
š Learn more about career opportunities here:
š https://platinumrealestate.com/careers
š BONUS: Attend My Upcoming Listing Workshop
If listings are your goalāand they should beādonāt miss my upcoming Listing Workshop, where I break down:
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How to attract motivated sellers online
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How to use social media to win listing appointments
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What to say and present to secure the contract
š
Seats are limited. Register now at:
š listingworkshop.lutherragsdale.com
Final Thoughts: Itās Time to Treat Social Media Like a Lead Machine
The biggest shift in real estate today is attention.
āYour next 5 clients are already watchingāyou just havenāt posted yet.ā
Stop waiting. Start showing up consistently. Let social media become your #1 lead source and brand builder.