šŸ” How to Leverage Social Media for Real Estate Success in 2025

By Luther Ragsdale
CEO, Platinum Real Estate
[#lutherragsdale #platinumrealestate #atlantarealestatecareer #georgiarealestatecareer]


Why Social Media Is Now the #1 Tool for Real Estate Success

If you’re not using social media in 2025 to grow your real estate business—you’re already behind.

With nearly 5 billion active social media users, buyers and sellers are turning to Instagram, YouTube, TikTok, and Facebook for information, inspiration, and trusted professionals. In fact, 47% of top-producing agents say social media is their number one source of leads.

If you’re tired of chasing cold leads and want clients coming to you, this blog is your roadmap.


Why Most Real Estate Agents Fail at Social Media

Here’s a hard truth: most real estate agents treat social media like a side hustle instead of their main marketing engine. They post randomly, lack strategy, and don’t measure results.

That’s why 87% of agents fail within their first five years—because they don’t generate consistent leads.

Social media solves that problem when used the right way.


The 3 Platforms Every Agent Must Master

You don’t need to be on every platform—just master the right ones. Here are the top three:

1. Instagram

Leverage Reels, Stories, and carousel posts to show your listings, share client testimonials, and deliver short real estate tips. Use location tags and trending hashtags to reach buyers in your area.

2. YouTube

This is where long-form content shines. Create videos answering common questions, doing home tours, or breaking down the buying and selling process. YouTube videos are evergreen and build SEO equity over time.

3. Facebook

Still one of the best for engagement and lead generation. Host Facebook Lives, run local ads, and participate in community groups. Facebook is great for both brand building and running paid campaigns.


Your Weekly Posting Blueprint: The 4 E’s

To succeed on social media, you need consistency and structure. Use this content framework to guide your posts:

  • Educate – Teach something (market update, process insight)

  • Entertain – Show your personality (day-in-the-life, funny moments)

  • Empower – Share testimonials and wins

  • Engage – Ask questions, run polls, comment back

Try to post 5 times per week, using Canva and scheduling tools like Metricool or Later to stay ahead.


Sample Weekly Posting Schedule

Day Post Type
Monday Local market update video
Tuesday Client review or success story
Wednesday Behind-the-scenes of a new listing
Thursday Tip of the day or myth-busting advice
Friday Fun post or personal story

Every post should have a call-to-action (CTA) like:
ā€œDM me ā€˜LISTING’ for my free home prep checklist!ā€


How to Convert Followers into Leads

Likes and views don’t pay the bills—leads and conversions do. Here’s how to turn followers into closings:

  • Offer a lead magnet (e.g., buyer checklist, seller guide)

  • Add strong CTAs to every post and bio

  • Use DM conversations to move from comments to contact

  • Funnel traffic to your landing pages via Go High Level or your CRM

  • Retarget video viewers with Facebook and Instagram ads


Paid Social Ads: Big Results on a Small Budget

You don’t need $1,000/month in ad spend. With just $5–10/day, you can:

  • Promote listings or virtual tours

  • Invite locals to your open house or listing workshop

  • Boost testimonials or educational videos

Be sure to target specific ZIP codes, income levels, and interests related to real estate. This ensures your content lands in front of real, qualified prospects.


BONUS: Use Social Media to Attract New Agents

Social media isn’t just for clients—it’s for recruitment.

If you’re a team leader or broker, showcase:

  • Your team culture and events

  • Agent wins and testimonials

  • Career growth opportunities at your firm

šŸ‘‰ At Platinum Real Estate, we offer licensed agents:

  • Ongoing coaching and mentorship

  • The Million Dollar Boot Camp

  • Free online training platforms

  • A full career roadmap and support system

šŸ“Œ Learn more about career opportunities here:
šŸ‘‰ https://platinumrealestate.com/careers


šŸ  BONUS: Attend My Upcoming Listing Workshop

If listings are your goal—and they should be—don’t miss my upcoming Listing Workshop, where I break down:

  • How to attract motivated sellers online

  • How to use social media to win listing appointments

  • What to say and present to secure the contract

šŸ“… Seats are limited. Register now at:
šŸ‘‰ listingworkshop.lutherragsdale.com


Final Thoughts: It’s Time to Treat Social Media Like a Lead Machine

The biggest shift in real estate today is attention.

ā€œYour next 5 clients are already watching—you just haven’t posted yet.ā€

Stop waiting. Start showing up consistently. Let social media become your #1 lead source and brand builder.