The real estate industry is extremely competitive, and if you want to make your mark as a real estate agent in the market, you need to be in touch with the latest marketing tactics. Facebook marketing has been growing in popularity, as the biggest social medial platform is the ideal place for marketing, gaining clientele, and self-branding for realtors. There are lots of home buyers and home sellers looking for attractive and affordable property being marketed on social media.
As a real estate agent, if you want to capitalize on the housing market, you should overhaul your social media strategy by integrating Facebook marketing. This means creating a Facebook page, networking with clients, being consistently active on the page, and building your network on Facebook. If you want to be successful as a realtor, you must be social media savvy, and it doesn’t get bigger than Facebook.
I have nearly 3 decades of experience as a realtor, so, to give you a helping hand, here are some exclusive Facebook marketing tactics for real estate agents you need to learn:
1. Integrate Facebook into your business
All real estate agents have business cards, and online advertisements for self-promotion, because it is necessary for realtors to market themselves. Facebook has become the ideal platform for real estate agents, since it lets them get in touch with clients directly. You can reach out and interact with customers through your Facebook page. Integrating Facebook into your daily business, will help you build a healthy clientele.
2. Add detailed captions and good photos
The best way to attract people on social media is by placing emphasis on quality visuals on your Facebook page. This means uploading high-resolution images on your Facebook page, along with detailed captions, including all details about the property on sale. You must provide complete information, like whether the home is near an elementary school, what are the popular landmarks, and whether the home has new carpeting.
This helps save a lot of time for the real estate agent, because by putting detailed captions with good photos, you will get contacted by genuinely interested buyers.
3. Share good news about the economy
The current economy isn’t that good, which makes it harder for realtors to sell homes. Despite that you can still make a difference to your clients on Facebook. You can build the confidence of prospective home buyers and sellers by sharing good news about the economy.
This doesn’t mean posting fake news, but posting about the market getting better, future investment opportunities, or any other positive news about it. The more positive vibes you share, the more likely you will start building a bigger client base on Facebook.
4. Recognize target client and brand homes
Make sure you are honest and approachable to people on social media, by filling out the “About Me” section of your Facebook page. Describe your specialties, what type of homes are you looking to sell, what appeals to you, and how much experience you have in the industry. Make sure you disclose this information in an easy to understand manner, as you want to attract potential buyers.
If you want to learn more about exclusive Facebook marketing tactics for real estate agents, you should check out my YouTube page, and visit Lutherragsdale.com today.