Capturing leads is difficult, especially when you have just stepped into the real estate industry. When I started my career as a real estate agent in Atlanta, I had limited knowledge of lead generation, as well as scarce resources to spend. But I learned from my mentors and managed to capture leads consistently from the very beginning.
If you are a beginner-level real estate agent who is facing trouble capturing a decent number of leads, this article is for you. I have listed a few tips that I used in the beginning of my Atlanta real estate career. These tips worked for me, and I hope that they will help you capture more leads as well!
Tip 1: Start with Your Existing Contacts
This is perhaps the easiest and most cost-effective way to capture leads when you have little or no money to spend on lead generation. Build a list of people you already know and send them a message or email. Tell them that you have started your career as a real estate agent in Atlanta and would be glad to help them buy or sell a home.
Tip 2: Develop a System
No matter how many leads you have already captured, it is important that you develop a system to keep track of all your communications. This is important to ensure that you don’t end up contacting a particular lead too frequently. So, list down the details of all the leads you have captured and establish a follow-up schedule.
Tip 3: Connect with the Local Community
Contrary to what most people think, the real estate industry is very supportive. Build contacts with real estate agents and brokerage firms that have been operating for quite some time. Introduce yourself and communicate your career objectives. You will be surprised at the support you get from the local real estate community in the form of referrals and lead generation advice.
Tip 4: Use Free Lead Generation Tools
You do not have to spend a considerable sum of money on expensive lead generation tools and systems. Instead, when used the right away, free lead generation tools, such as email, social media platforms, and cold calling should also deliver you amazing results. If you are unsure about how to use these tools to capture and nurture leads, consider seeking assistance from a real estate coach in Atlanta.
Use these simple and straightforward tips to capture leads, get more real estate deals, and earn more revenue from your very first day in the real estate industry.
If you are interested in learning more, you may read the books that I have written for both new and experienced real estate agents. These books contain detailed information on real estate prospecting, marketing, negotiation, and more. You can find them here. I am also arranging a workshop on Wealth Building and Real Estate Investing. You may register for the workshop here.