According to recent stats, there has been a huge increase in young home-buyers. The millennials or traditionally known as, the Generation Y, are the group of youngsters born between 1982 to the late 1990s, which means that they are going to be between the ages of 18 and 34 this year!
Due to countless opportunities, increased market size and better education, millennials have been able to make a living for themselves much quicker. They are getting quality education, working at the best jobs and are becoming financially independent while they are still young. Due to this, more youngsters today are entering the real estate market as prospective buyers.
Meanwhile, real estate agents and brokers are not getting any younger. In fact, the average age of a real estate agent in America is around 57. This generational gap in buyers and sellers can create a lot of problems in understanding the market dynamics. It is hard for real estate agents to evaluate the market needs of their younger buyers and to know how to target them. With my experience at Platinum Real Estate, I can help you by suggesting some tactics which will assist you in capturing the attention of your millennial buyers. See these!
Social Media Marketing
The recent statistics show that as many as 89% of total millennials are on Facebook. A great majority of them use the social media platform for connecting with various brands, companies and make buying decisions. Considering that most of the millennials conduct market research and surveys and queries online before making a final decision to purchase any service, in future, the real estate marketing success will also be determined by social media.
Content is King
When it comes to real estate marketing, you don’t need to just promote your listings, but rather, educate your clients. You need to constantly tell the buyers how they should move forward with their exploration. There are a lot of statistics, market research, demographical specifications, facts and figures involved when it comes to the real estate market.
Previously, the real estate agents used to educate and target their audience through promotional materials such as brochures, magazines, journals, newspapers print ads and other booklets. Although these are good ways to capture the attention of your target audience and at the same time educates them, it no longer works for the younger clients.
When it comes to millennials, online content is key. Millennials do their research and gain informational data online. So if you want to increase your market, you should produce large amounts of authentic and original content to guide your followers.
Developing New Ideas for Advertisement
I can tell this with plenty of experience that if you want to target the new generation, traditional advertisement won’t work in real estate marketing. The young consumers of today from tech-savvy generations are constantly bombarded with commercial promotions. There is so much information that is being thrown at them persistently.
Use these easy tips to increase the lead-generation of your potential market. If you want to know more about real estate marketing, you can download my eBook. You can also follow my YouTube channel to know more about modern marketing. Also,