One of the challenges that many real estate agents face today is regarding getting rid of the idea that they cannot become a listing agent. Their perception regarding their ‘inability’ to take listings is what prevents them from making this transition.
This idea has been embedded into the minds’ of real estate agents by the listing agents themselves, who are unwilling to face competition. On the other hand, many real estate agents do not have the training that is needed to take listings in an effective manner.
If you’re still pondering over why you should become a listing agent, here are a few reasons that will get you going for it.
1. Listings create leverage
As a listing agent, when you have the right seller and you list their property on the MLS, the house will sell itself. As a general rule, a single listing-side transaction equals around 2 transactions. This is because a listing agent gets to contact both the buyer and the seller, helping them to generate a spin-off business.
2. Listings agents aren’t required to purchase any buyer leads
As a listing agent, when you have a particular listing, even if it is not a very good one, you will automatically generate buyer leads for the listing. You won’t need to spend several thousands in cash to get leads from sources such as Trulia or Zillow – the leads will come by themselves as a result of the listing you post.
3. Listing agents enjoy more freedom
As a listing agent, you enjoy more freedom because of the regular working hours, greater stability, more time, and more predictability. You do not have to run around the buyers and you would not be spending your precious time trying to generate leads.
As a result, you will have a more consistent cash flow, allowing you to plan your finances smoothly.
How to Become a Listing Agent
Are you ready to become a listing agent? Great! Here’s what you need to do.
1. Establish a Mindset
Buyer agents are busy doing the physical labor, and as a listing agent, you would be doing the mental work. To work effectively as a listing agent, you need to get help from a coach or professional real estate broker like myself who can help you enhance your skills and get you in the right mind to do your job well as a listing agent.
2. Understand the number of listings you would need
There are a certain number of listings that you should have with you at all times. This ‘magic number’ is a way to ensure your listings generate the income you desire in a consistent manner.
3. Understand momentum
After you have committed to these listings, you will need to understand that reaching that magic number requires a lot of effort, but once you reach it, you will begin to settle into a much more comfortable work routine.
If would like more information on the benefits of being a listing agent and how you can become a listing agent with Platinum Real Estate, feel free to visit www.lutherragsdale.com or www.platinumrealestate.com. My personal email is luther.ragsdale@platinumrealestate.com
