Whether you are a social media junkie or a real estate agent with little or no presence on social platforms, finding time to create engaging content to post on social media can seem downright impossible to many real estate agents. From prospecting to negotiating with clients, there is so much to do that you will hardly find to manage your social presence. But at the same, you can’t deny that social media is an important platform to reach and influence customers.
So, to make your life a little easier, I have compiled a list of social media management tools that will make it less stressful and time-consuming for you to consistently post high-quality content on various social media platforms.
1. Hootsuite
Cost: Free to $99 per month, depending on the plan you choose
This tool tops my list of best social media management tools for several reasons. It allows you to manage multiple social accounts, including Facebook, Google+, Twitter, LinkedIn, Instagram, and YouTube, at once. So you can save the time spent on posting content on each platform individually. It also provides you detailed insight into the reach and engagement of your content, allowing you to make tweaks to your campaign and improve its performance.
2. Buffer
Cost: Starts at $50 per month
While both Buffer and Hootsuite are pretty similar, there is an additional benefit of using Buffer. It offers support for Pinterest as well, which is used by many real estate agents in Atlanta nowadays. It allows you to customize your posts for each network as well. So, if you deal in both residential and commercial real estate, you may customize your content to target real estate investors on LinkedIn and homebuyers on Facebook.
3. Feedly
Cost: Free to $18 per month
Feedly is not really a social media management tool. It is a content aggregator you can use to gather ideas for your next blog post or video. What it does is allow you to gather content from a variety of sources and view them on a single page.
So, if you are looking for the latest Atlanta real estate career opportunities to publish on your website or the latest articles by Realtor.org, you can use this tool to gather and publish information your target audient might find interesting.
These tools should help you optimize your online presence, capture new leads, and establish your identity as a leading Atlanta real estate agent. If you are interested in learning more, you may browse through the library of books I have written on the subject of online real estate marketing. You can find them here. I am also arranging a workshop on the subject of using online marketing to promote your real estate services. You may register for the workshop here.
