With a significant number of prospective homebuyers conducting home search on the web, online marketing has become a critical factor in the success of a real estate agent in Atlanta. From paid advertisements to social media marketing, real estate agents of Atlanta use a variety of methods to reach and influence prospective home buyers and sellers online.
If you are looking to promote your real estate services to a larger audience and advance your Atlanta real estate career, here are 4 tools that will help you do so in a cost-effective manner.
1. iContact
You probably already know the importance of email marketing. However, it can be very difficult to set up a list of subscribers and send personalized emails to them on a regular basis. iContact makes it easier for you by allowing you to send emails to up to 500 subscribers in a fast and cost-effective manner. The email marketing solution costs only $10 per month, so it is a suitable choice for individuals who have just started their career as a real estate agent in Atlanta.
2. Anyvite
Hosting an open house? Or maybe you are organizing a small party for all your loyal customers? Anyvite makes it easier for you to design invitation cards, promote an event, and track anticipated participation. Apart from open houses, this tool is great for real estate agents who regularly organize trainings and other types of meet-and-greets. The monthly subscription costs as little as $5, and if you are unsure if it’s the right tool for you, you can opt for a free trial to explore all the features and then make a decision accordingly.
3. Google Analytics
Google Analytics is a feature-rich analytics tool you can use to assess the performance of your online marketing efforts. The tool helps you assess the browsing behaviors of your visitors. You can see which pages of your website get the highest traffic and optimize them to capture more leads. The best thing is that this amazing tool does not require a paid subscription!
4. Craigslist
Craigslist allows you to post appealing images, detailed descriptions, and compelling marketing copies of property listings. Since this online tool is used by a large number of prospective homebuyers, it offers you an amazing opportunity to market the properties listed by you to a large audience and sell them at a good price quickly. This way, you can reduce transaction costs and earn more commission!
These are a few tools that I regularly use to amplify my marketing efforts without breaking the bank. If you are interested in learning more, you may read the books that I have written for both new and experienced real estate agents. These books contain detailed information on real estate prospecting, marketing, negotiation, and more. You can find them here. I am also arranging a workshop on Wealth Building and Real Estate Investing. You may register for the workshop here.
