As real estate agents increasingly rely on online marketing for lead generation, the importance of having an effective lead nurturing strategy has increased significantly. If you are one of them, it is important that you come up with a winning lead nurturing strategy to grow your Atlanta real estate career.
Email marketing is one of the most effective tools in the marketing arsenal of any real estate agent. In this article, I am outlining a few ways in which you can use this technique to nurture leads into customers and close more deals in your Georgia real estate career.
1. Create Targeted Emails
It is important that a one-size-fits-all lead nurturing strategy doesn’t work in real estate. To improve the results you obtain from your marketing efforts, it’s imperative that you create targeted content. To do so, you must:
- Know your buyers.
- Determine the goals, objectives, and interests of your buyers.
- Segment your target audience into different groups depending on their interests and goals
- Create different emails for different groups. For example, for buyers who are looking to buy a home, you may want to create an email containing link to your free home-buying guide.
2. Ensure Timely Follow-Ups
A single email cannot nurture a lead into a customer. To convince someone to choose you as a real estate agent, you must develop a complete email marketing campaign. Determine an adequate frequency and then stick to the time table. Also, if a lead responds to your email with a question, make sure that you respond to them in not more than an hour. If they have provided their phone number, it’s even better to follow-up on phone.
3. Send Personalized Emails
Various marketing research reports suggest that personalize email generate up to 6 times more revenue than revenue generated by non-personalized emails. Personalized emails refer to email messages that are sent to the right people at the right time. For example, you can send automated emails when someone signs up for your newsletter or register for your workshop.
Bonus Tip: Don’t Rely Solely on Email Marketing
Email marketing is very effective, but if you want to excel in your Atlanta real estate career, you cannot rely on email marketing only and give up other marketing techniques. Research suggests that real estate agents generate better results and revenue when they use email marketing in combination with other techniques, such as social media marketing, cold calling, etc.
Use these quick and simple tips and I am sure that you will be able to nurture more leads into customers and close more deals in your Georgia real estate career. If you are interested in learning more about how you can grow as a real estate agent, you may register for my upcoming workshop. To register for the workshop, please visit my website. You may also browse through my collection of real estate books and manuals here and invest in the one that offers you the information you are looking for.
