As summer ends, so does the constant rush of the market. It is no secret that winter brings in the slow months in the real estate business. Sure, it can get boring, but we suggest that you don’t lose hope. Invest all this free time and energy in marketing your business. Improve, refresh, and replace whatever you wanted to when the summer started. Doing this will not only refresh your business but might even spark new marketing strategies that you can use when the next busy period comes around. Here are a few advanced sales tips for realtors.
Tips for Improving Your Real Estate Business
Create a New Marketing Plan
You have all this free time – why not use it to do something constructive? Besides taking on a side job, you can also create a brand new marketing plan. Keep in mind all the new trends and changes in the market. Remember all the things that worked last year but also make sure to look at the things that didn’t. Eliminate from your marketing plan the strategies that did not work and focus on the plans that did. This will not only give you insight but will also keep you up to date with all the up and coming locations and trends.
Update Your Website
Since you’ve been so busy, there is a huge chance that you haven’t touched your website in a while. Make sure to change that. There are a few major things you can focus on to keep previous buyers in the loop but also get noticed by potential buyers.
Go through your website like an outsider would. If you feel like you’re too biased, ask someone else to do it for you. Ask them what works and more importantly, what doesn’t. You can also test out new things in this period.
If you think something is outdated, instantly remove it. There is nothing more important than keeping up with the newest trends to keep your audience interested. You can also change up the look. A flashier web page never hurt anybody. It will only let your buyers know that you mean business.
Set Goals for the New Year
It may seem like it’s too early, but it’s never too early to start planning. This will give you more time to plan for each and every part of your real estate business. From your Instagram to your e-mail marketing, everything needs to be kept in mind.
It’s also a good idea to keep in contact with your connections and your real estate network. Your contacts will no doubt come across some good properties in this time, and you can collaborate with them to get the best results when the busy period comes around again.
Keep Your Audience Engaged
Besides updating your website, you can introduce polls on Instagram and Facebook to let your audience know you aren’t going anywhere. This is a great way to engage with your customers during the slow season. Keep in mind to update your listings during the slow season, too!
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