What’s the secret to your real estate success? I have been asked this question by almost every real estate agent I have met and my answer has remained the same over the years – effective lead generation. My ability to capture leads and nurture them into customers is the primary reason behind my successful Atlanta real estate career. So, if you are willing to make a career in the real estate industry, too, you must hone your lead generation skills.
Here are the 4 tools that I recommend to my real estate agents at Platinum Real Estate to capture leads and close more real estate deals.
- Zillow Premier Agent
Google any query related to real estate and chances are that you will find a Zillow page in top search results. Zillow is a real estate platform that’s used by a large number of homebuyers and sellers from all over the world. Therefore, if you want to generate more leads online and excel in your Georgia real estate career, Zillow Premier Agent is the first tool you should use. The website received over 130 million visits from potential buyers and sellers and it has been found that real estate agents generate $2.60 in commissions for every $1 they spend on Zillow.
- Redfin Partner Agent
This is perhaps the most useful tool for real estate agents who want to generate large number of leads quickly. The only drawback is that Redfin will charge a referral fee equivalent to 30 percent of the commissions you earn on a real estate deal you found on this platform. But still, you can save a lot of time by finding high-quality leads on Redfin and close more deals every month.
Reddit is not really a real estate lead generation tool, but it can help you capture more leads if used the right away. The platform is very popular among Millennials who comprise a major proportion of Atlanta population. To capture leads on Reddit, you can create a targeted sponsored post. Use different parameters, such as age, location, income, etc. to make your advertisement visible to the right people.
- Facebook Advertisements
Most real estate agents today have a presence on social media platforms, especially Facebook. However, not many use Facebook advertisements. It is an excellent lead generation tool using which you can reach your target audience. All you have to do is set up a Facebook advertising campaign, which is pretty easy. Just make sure to define the right parameters and you will be able to reach a large number of people actively looking to buy or sell a home in Atlanta.
These are a few tools that you can use to generate more leads and grow your Atlanta real estate career. To learn more about lead generation, you may browse through the collection of eBooks I have written for real estate agents and invest in the one that you think will benefit you the most in your Georgia real estate career. You may also register for my upcoming workshop to learn in detail about various real estate marketing tools and techniques.
