Social media has become the ideal platform for real estate agents because of its marketing potential. Research has already shown that more than 80% of real estate agents are using Facebook to generate leads and market their properties. However, not everyone manages to find success by marketing on Facebook, and there is a reason for that. It all comes down to what you are practicing, and how you are implementing Facebook marketing.
I have more than 27 years of experience in the real estate industry, and know all the tricks that real estate agents must implement to find marketing success. As a real estate agent, you must ensure that you are marketing open houses, promoting listings, and notifying your audience about incentives and price drops in the market. Facebook offers an incredible array of opportunities to real estate agents, because with over 1 billion active users, there is an unlimited number of prospective sellers and buyers.
If you want to ensure that your Facebook marketing efforts are successful, here are the best practices that you should be practicing:
1. Maintain consistent communication
You want to constantly engage your audience and maintain consistent communication, if you want to generate leads, and attract more clients. This means that you should be posting actively on your Facebook page, and keeping everyone in your network updated about the market. Make sure that you mix your real estate marketing posts with your personal feed, so that you are more approachable.
Most people don’t want to work with real estate agents that spam their newsfeed constantly with the same type of posts. So, make sure that you strike some balance while maintaining consistent communication.
2. Connect with potential clients
Facebook has made it easier to connect with potential clients, and you need to use that to your advantage. Build a network of clients on Facebook, with your business page, since that will mean that you have an endless supply of new clients. This means building your page up, so that you have a healthy following of people that are interested in the real estate market, even if they don’t want to buy or sell.
Make sure that you have a professional business page on Facebook, so that your clients start taking you seriously and sharing your posts in their network.
3. Use Facebook Ads regularly
One of the best ways real estate agents can market themselves is through Facebook Ads. However, they must ensure that their ads are not only well designed, but also relevant to their target audience. Make sure that your ads are clear, concise, entertaining, and speaking directly to your audience.
There are hundreds of ads that are shown on Facebook, so you must get creative with your ads to help them stand out and attract clients. You can also up demographics to target clients with Facebook Ads.
If you want to learn more about Facebook best practices that all real estate agents must implement, check out my YouTube channel, and visit Lutherragsdale.com today. Feel free to contact me for all your real estate needs 404-513-5677 or luther@platinumrealestate.com
