Posts

3 Best Real Estate Prospecting Ideas

Profitable Atlanta real estate deals are seldom found by luck. You must put in your time and energy to find real estate leads and nurture them into clients. During my career as a million-dollar producer real estate agent, I have experimented with several real estate prospecting methods, some of which delivered great results while others…

Read More

Understanding the 4 P’s of Real Estate Marketing

Atlanta’s real estate market has become more fragmented than ever before. Consumers have unique needs and you must device a unique strategy to fulfill them. Being a real estate professional for over 25 years, I have witnessed several real estate agents struggle to find clients because of lack of a well-developed real estate marketing strategy.…

Read More

Low-Budget Real Estate Prospecting Techniques

One of the greatest challenges faced by Atlanta real estate agents today is shrinking profit margins and high prospecting costs. I have seen real estate agents spending hundreds of dollars on online real estate prospecting that rarely delivers them any significant results.  Although real estate prospecting is the first step of getting a good, profitable…

Read More

3 Market Trends You Can Use to Identify Commercial Prospects

When I stepped in the real estate industry, my first observation was that the agents who dealt in Atlanta commercial real estate had more chances of finding success in real estate. Commercial real estate deals are usually bigger in value than residential real estate deals and, therefore, are more profitable for a real estate agent.…

Read More

4 Tips to Write an Engaging Real Estate Prospecting Letter

Once considered to be the key element of real estate prospecting, writing prospecting letters seems to be a forgotten art these days. While modern prospecting techniques like telemarketing and online prospecting get you instant results, letter writing can be the right way to build a loyal customer base. In my 25 years career as a…

Read More

How to Find Real Estate Prospects Using Social Media

The Atlanta real estate industry has changed significantly over the past five years. After the 2008 real estate meltdown, I have seen many real estate professionals opting for more innovative ways of real estate marketing, such as virtual property tours, video sharing, and most importantly, social media marketing. Social media provides an excellent way to…

Read More

The 4-Step Process of a Successful Atlanta Real Estate agent career

One of the primary keys to having successful atlanta real estate agent career is having the ability to identify who are ready to conduct and complete a real estate transaction. This process of identifying and targeting prospective real estate buyers or sellers is called real estate prospecting. While many Atlanta real estate agents limit their…

Read More

Do’s and Don’ts of Atlanta Real Estate Agent Prospecting

As the Broker/C.E.O. of Platinum Real Estate I coach a lot of agents on how to be successful as a licensed real estate agent. Real estate prospecting is a constant effort of ambitious real estate agents who want to differentiate themselves from other agents working is the same industry. It’s a process that requires both…

Read More

The Benefits of Being a Listing Agent

One of the challenges that many real estate agents face today is regarding getting rid of the idea that they cannot become a listing agent. Their perception regarding their ‘inability’ to take listings is what prevents them from making this transition. This idea has been embedded into the minds’ of real estate agents by the…

Read More

What the Top Listing Agents Do To Get More Listings

and finally get into the position wWhen the inventory is low in the market, sellers enjoy a growing or a recently earned equity here they are able to take a sign of relief after being drowned in mortgages; nonetheless, some may stick out for a premium sale price. On the other end, home buyers have…

Read More