Atlanta’s real estate market has become more fragmented than ever before. Consumers have unique needs and you must device a unique strategy to fulfill them. Being a real estate professional for over 25 years, I have witnessed several real estate agents struggle to find clients because of lack of a well-developed real estate marketing strategy.…
Read MoreOne of the greatest challenges faced by Atlanta real estate agents today is shrinking profit margins and high prospecting costs. I have seen real estate agents spending hundreds of dollars on online real estate prospecting that rarely delivers them any significant results. Although real estate prospecting is the first step of getting a good, profitable…
Read MoreWhen I stepped in the real estate industry, my first observation was that the agents who dealt in Atlanta commercial real estate had more chances of finding success in real estate. Commercial real estate deals are usually bigger in value than residential real estate deals and, therefore, are more profitable for a real estate agent.…
Read MoreOnce considered to be the key element of real estate prospecting, writing prospecting letters seems to be a forgotten art these days. While modern prospecting techniques like telemarketing and online prospecting get you instant results, letter writing can be the right way to build a loyal customer base. In my 25 years career as a…
Read MoreOne of the primary keys to having successful atlanta real estate agent career is having the ability to identify who are ready to conduct and complete a real estate transaction. This process of identifying and targeting prospective real estate buyers or sellers is called real estate prospecting. While many Atlanta real estate agents limit their…
Read MoreAs the Broker/C.E.O. of Platinum Real Estate I coach a lot of agents on how to be successful as a licensed real estate agent. Real estate prospecting is a constant effort of ambitious real estate agents who want to differentiate themselves from other agents working is the same industry. It’s a process that requires both…
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