One of the most important things to understand about the real estate business is that it is primarily a visual market. People purchase properties only after they have seen them first. They are less likely to visit your open house or even inspect a property in your portfolio without first seeing its pictures and/or videos.
This is the part where real estate video marketing comes into the picture. Many old fashioned realtors tend to dismiss YouTube marketing as a fad that will eventually run its course. However, nothing can be further from the truth and YouTube real estate content is one trend that is going to stay and actually change the way the industry works. In time, it is probable that YouTube marketing can also help the whole market to grow exponentially. Let us check out how and why you should use YouTube in your real estate marketing arsenal.
Massive Reach
YouTube has well over 1.5 billion users who watch its content every month. This may be a huge figure, but it is still just the tip of the iceberg.
This is because not only will you be able to reach out to your YouTube audience, but you will also be able to integrate your videos with your blogs, your website, and your social media platforms. Best of all, YouTube is owned by Google and the returns of your search engine optimization (SEO) efforts will be higher thanks to Google’s latest algorithms, thereby ensuring greater visibility and engagement.
Make Professional-Quality Videos
A picture is better than a thousand words goes the old cliché. That said, a video is a whole lot better than a picture, unless, it has been executed unprofessionally. If you go through the property with your phone camera and put up a jerky and shaky video, it will lead to a really negative image and you will be better off not uploading such a video.
However, if you don’t quite have the resources to engage an expensive production house for video and voiceovers, you can do the job on your own. But this is only possible as long as you know to create a professional-looking video that both shows and explains every aspect of the property. You can start off with an introduction to your real estate agency and proceed to do a walkabout of the property while highlighting all its key features. Once you are done, you can edit the video to finetune it further so that it will be able to catch and hold the attention of the viewers.
Consider Live Streaming Open Houses
You can live stream an open house event after announcing it on your website, blogs, and social media platforms. The best part of a live streaming event is that you don’t have to worry about a professional-quality Youtube video. People expect a live event to be an amateur effort. However, make sure to start your feed only after the open house is in full swing and there are plenty of people around to show that the event is working. This will attract the target audience and ensure that more viewers show up at your next event.
Conclusion
YouTube and other video marketing channels are here to stay and many people buying a house for the first time would want to see it online before they take the next step. Log on to https://lutherragsdale.com/ for further details. You can also contact me directly at lutherragsdale@me.com.
