Prospecting

Understanding the 4 P’s of Real Estate Marketing

Atlanta’s real estate market has become more fragmented than ever before. Consumers have unique needs and you must device a unique strategy to fulfill them. Being a real estate professional for over 25 years, I have witnessed several real estate agents struggle to find clients because of lack of a well-developed real estate marketing strategy. …

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Low-Budget Real Estate Prospecting Techniques

One of the greatest challenges faced by Atlanta real estate agents today is shrinking profit margins and high prospecting costs. I have seen real estate agents spending hundreds of dollars on online real estate prospecting that rarely delivers them any significant results.  Although real estate prospecting is the first step of getting a good, profitable …

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4 Tips to Write an Engaging Real Estate Prospecting Letter

Once considered to be the key element of real estate prospecting, writing prospecting letters seems to be a forgotten art these days. While modern prospecting techniques like telemarketing and online prospecting get you instant results, letter writing can be the right way to build a loyal customer base. In my 25 years career as a …

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How to Find Real Estate Prospects Using Social Media

The Atlanta real estate industry has changed significantly over the past five years. After the 2008 real estate meltdown, I have seen many real estate professionals opting for more innovative ways of real estate marketing, such as virtual property tours, video sharing, and most importantly, social media marketing. Social media provides an excellent way to …

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The 4-Step Process of a Successful Atlanta Real Estate agent career

One of the primary keys to having successful atlanta real estate agent career is having the ability to identify who are ready to conduct and complete a real estate transaction. This process of identifying and targeting prospective real estate buyers or sellers is called real estate prospecting. While many Atlanta real estate agents limit their …

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Do’s and Don’ts of Atlanta Real Estate Agent Prospecting

As the Broker/C.E.O. of Platinum Real Estate I coach a lot of agents on how to be successful as a licensed real estate agent. Real estate prospecting is a constant effort of ambitious real estate agents who want to differentiate themselves from other agents working is the same industry. It’s a process that requires both …

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